Your Content Strategy is Outdated
There. We said it.
Remember when your blog was the hub of all your marketing?
We miss the glory days too. But what worked then isn’t cutting it in 2023, and moreover, we’re seeing signs of “traditional marketing” fading into the background in the B2B space. So what can we do to increase our chances of success? Where is the future of content headed?
In this episode, we dive into our thoughts on what is working now, how we can all capitalize on technology and existing marketing tactics, and where the future of content is going.
Buckle up.
TL;DL
Websites don’t matter and blogs are dead. ⚰️ Here’s what to focus on instead:
Focus on personal brands and insights attached to lived experiences. Create authentic and relatable content that speaks to your target audience's experiences. Use your own personal story and expertise to add value.
Future-proof your ideas and solutions. Create content that will continue to be relevant even as the market changes. Use a media-first strategy to publish your content on a variety of platforms through a variety of people.
Now is the time to experiment. We’re moving away from an owned audience approach—lean into building out channel-specific content to really connect with your audience on their chosen platform.
Want more?
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Gratitude overload
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You know what to do ❤️