Yes, and personal brand
Don't say community, say personal brand
Hi folks!
Today, we're talking about a topic Margaret and I approach in vastly different ways: personal brand.
While everyone else is talking about buzzwords like “community” we’re more interested in how the fractionalization of engagement online into niche communities is leading to a new opportunity for B2B brands to grow awareness through individual internal influencers.
We think we’re finally on the cusp of a revitalization in B2B marketing, one that moves away from automation and towards bespoke, personal interactions. It’s gonna be scary for CEOs, but we think the ROI potential on organic marketing will grow - particularly on social channels.
Plus, we’ll share our own, very different personal brand experiences, and Futurist Astrologer, Jenn Hirsch, gives us her take on personal branding in 2023 in light of a more recent trend, the mycelium network.
Created in partnership with Share Your Genius, a badass award-winning, woman-owned podcast production company for B2B companies.
For more from Devin + Margaret, head to dontsaycontent.com.
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Unhinged moment of the day
In which I (Devin) create a promo reel entirely of Margaret’s face on swag.
