What's wrong with founders?
Couples counseling for marketing leaders and founders
Hey Friends!
One of the biggest roadblocks to a company’s growth is the lack of trust between founders/CEOs and marketing leaders.
From cutting marketing projects mid-flight, to not clearly defining goals or changing KPIs on a whim, founders and CEOs continue to mettle in marketing.
Why does this keep happening?
Last season we talked about what’s wrong with marketers and the marketing industry. It’s time we flipped the script and put the spotlight on founders and CEOs.
After years facing these challenges ourselves (on both sides), in addition to conducting interviews with founders/CEOs and marketing leaders about their recent experiences, we’re unpacking the source of this divide and possible solutions.
This is part of an ongoing series on the founder/CEO <> Marketing Leadership divide, so stay tuned for more on this later in the season.
A few early points…
Shit umbrellas: Senior marketing leaders shield their teams from as much C-level chaos as possible, but what if they didn’t have to? Imagine the ROI of agreeing on - and sticking to - a plan and KPIs. What growth might founders/CEOs unlock by creating a mechanism of trust with their marketing teams that is based on performance goals?
Shared Language: Founders/CEOs and marketing leaders aren’t speaking the same language and don’t always realize it OR don’t know how to speak to the other’s underlyning priorities and concerns, which leads to miscommunication —> lack of trust.
Lack of context: How might founders/CEOS and marketing leaders share context that enables the other to understand their decision-making framework and the variables that each role has consider in order to make decisions?
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❤️ Love you bunches,
Devin & Margaret
Do you know someone who would benefit from today’s show? Let’s be honest, you know exactly who needs it…
Gratitude overload
Thank you to our fantastic production partners, Share Your Genius (❤️ Rachel Downey and Katie Mills). If you or your company needs help with media-led growth, reach out and tell them we sent you.