Quality, schmality.
Did your content marketing achieve its intended outcomes?
→ If YES, then it’s quality.
→ If NO, then it’s not quality.
That’s it. Full stop.
Just kidding, we have more to discuss.
Devin and I have seen B2B marketers get obsessed with “quality” content. Many are obsessed because they are stuck in an unofficial (yet ongoing) company-wide debate about what makes High Quality Content.
Aaaand in doing so, they can’t get anything out the door.
In this episode, Devin and I explore the messy truths about quality, style, and why perfection isn’t always the goal.
Because let’s face it—success is about being effective, unique, and embracing the beautiful chaos.
Not perfection.
Yes, every episode we record is also great advice for your life outside of work too. 😆
Love you bunches,
❤️ Devin & Margaret