Hello content friends!
Yes, we’ve already talked about personal branding way back in S1 Ep 2, Yes, and-ing personal brand:
We brought it back because, a year later, we still have a lot to say.
Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives?
Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to harness your reputation. Yes, even if you’re B2B.
Wait - actually - ESPECIALLY if you’re B2B.
Get over it. You have a personal brand, regardless if you’re activating it through social channels.
Even if you don’t want to be an “influencer” - this episode is for you.
Join us IRL at Goldenhour on April 17th!
In case you missed this announcement last week:
We’re trying not to get too big for our britches, but when AudiencePlus invited us to record in the executive suite during their upcoming Goldenhour marketing conference, we started scoping out red carpet outfits.
But seriously, we’re psyched, because a ton of our closest marketing friends are either speaking or attending, so it’s going to be a fun and enlightening day (not to mention a sit-down dinner for all and a performance by Lindsay Sterling to close out the event!). Use our code to get a discount on tix: DONTSAYCONTENT20
❤️ Love you bunches,
Devin & Margaret