Fake it till you make is everyone's strategy now
Plus GrowthWaves just launched and we love it for free
Hello content friends!
We had just recorded an ep about CMOs being anxious when Devin attended AudiencePlus’ Golden Hour conference, in which the IRL of stressed out and disillusioned marketers was implied by speakers and the mood of attendees too.
This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink them away) amidst the golden strangeness of fake paparazzi, Lindsey Sterling’s eating disorder, and a decadent setting that didn’t quite convince any of us that everything is going to be OK but did show us that we’re not alone and that felt pretty good (thank you for lightening the mood, AP! 🙏).
This week’s episode is sorta about that.
NEW: GrowthWaves
Note: George is a friend of the pod - this is NOT sponsored. We just think it’s a great resource and we like to support our friends 😍
Minuttia just launched a newsletter + resource for marketers called GrowthWaves.
The free bi-weekly newsletter promises to be an applicable resource featuring unconventional growth strategies, case studies and stuff like that.
The paid plan includes a whole library of frameworks (NOT playbooks 🙌 ❤️), templates, discounts on software and - coming soon - a job board.
George is one of the most earnest founders I (Devin) have ever met. He truly cares about tangibly helping his clients succeed - I’ve seen it firsthand - and he’s built a team of really talented marketers, designers, writers, etc to make it happen. His welcome note for the GrowthWaves newsletter describes his philosophy perfectly:
Your trust is something I don’t take lightly. I know that in today’s world, we’re all bombarded by all sorts of emails. There are just a handful of those emails, though, that make a difference. I want GrowthWaves to be one of these emails for you, and I’ll try really hard to make it happen. If it doesn’t, or even if it does, hit reply anytime. I'd love to hear from you!
ICYMI: We talked nerdy about experimentation last week
We had a conversation with Ned Macpherson, Chief Growth Officer at Power Digital about how to apply experimentation principles throughout your marketing activities, and how doing so can help you get executive buy-in.
❤️ Love you bunches,
Devin & Margaret