CMOs Are [Also] Anxious Right Now
It’s 5pm, do you know how your CMO is doing?
You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult.
The average day of a CMO right involves trying to strategically plan growth when even demand gen playbooks aren’t functioning like they used to, buyers are taking longer at every stage of the journey, budgets are both reduced and less consistent QoQ, and no one wtf is going to happen with interest rates, search, AI, the election, wars, etc will impact their companies, campaigns, day-to-day lives.
So yeah, CMOs are feeling it, too, and we talked to a few for this episode as a kind of group hug and reminder: You’re not alone!
And that’s when we realized: if “quality” in marketing is subjective, then how can AI possibly replicate “quality” consistently to the pleasure of all?
It can’t! For now, at least. Which only increases the need for us to determine our own standards based on our customer and company. So while Google continues to beg SEOs to focus content strategy on their customer and not on what they think Google wants, and AI continues to entertain and enrage the masses with its clunky Hello World, Margaret and I are going back to first principles:
How can humans leverage AI to increase the value they offer to their customers, followers and fans?
As per usual, we don’t have AN answer, but we came up with some ideas, so take a listen and chime in with your thoughts!
New pod alert!
Shifting Priorities, a new show from good friend of the pod, Alli Tunell, Director of Strategy at Sweetfish (and Animalz alum!). It’s about working women who transition into motherhood, the challenges they faced, and how they shifted their priorities when they took on this new role. She’s interviewed some badass professionals like Erin Balsa, Sarah Wagle and Shannon Curran. It’s honestly inspiring even if you’re not a working mom.