What's the beef between sales and marketing?
Frenemies, foes or future besties?
Drama, drama, drama.
We’re kicking of Season 3 with a classic finger-pointing, hair-pulling, interdepartmental aggro soiree:
Sales and Marketing teams aren’t playing for the same team, and they should
Too bad: there’s big opportunity and growth potential when these teams are aligned.
It’s not all their fault, tho. The top brass need to bridge the communication gap with objectives that incentivize and support Sales and Marketing collaboration.
In this episode, we cover the underlying problems and possible path to lovers’ lane:
Why sales and marketing can’t solve this on their own
The top-down solution enabler executives have to provide for those teams to make progress
The power of effective marketing (dangling carrots) that sales can actually use
Plus, some bonus Marvel banter post-credits.
P.S. Shout out to one of our listener who sent us this idea. We liked it so much we recorded it first! If you have topics you want us to cover, add them here!
What’s on this month?
9/14: AMA with Superpath - Margaret and I are answering Q’s in the Slack community, join us!
10/4-10/6: B2B Forum - Devin and Ashley Faus are giving a workshop on how to incorporate micro influencers into your marketing strategy.
What are you up to? Fall is here, money is being spent, moves are already happening - how’s it going? We love hearing from ya’ll, let’s check-in (reply to this email to say hi).
The team is growing!
Our listenership grew 37% from Season 1 —> Season 2, and the feedback we’ve been getting from ya’ll has been both validating and encouraging. We’re thrilled to continue building the Don’t Say Content community.
We’re able to keep going thanks to…our incredible production partner, Share Your Genius. The success we’ve seen from the show inspired even more programming. In the works - stay tuned!
We also have a new partner on board: Casted, the podcast and video marketing platform for B2B brands to grow their audience and impact the bottom line. Psyched to have Lindsey and her team on board to help us realize our vision.
AND, thank you to the folks at Fidelity (👋 looking at you Kristen!!) for helping us celebrate the launch of Season 3 at INBOUND tonight. If you’re in Boston, let us know - we’re throwing a secret party. Reply to get on the list!
Love you bunches,
❤️ Devin & Margaret