AI Doesn't Have to Ruin Quality Content
A non-cringy convo about quality content and AI
Hello content friends!
This was kind of an accident, but our show about what the heck “quality” means in marketing turned into an episode about AI. DON’T PANIC, this isn’t another boring lament on oh how things have changed things were so much better in my day. Or an angsty rant about how AI will eat the world! Search is dead! A robot is taking my job!
Our quest began with a revisit of S1 Ep, High Quality Content Isn’t Real:
And that’s when we realized: if “quality” in marketing is subjective, then how can AI possibly replicate “quality” consistently to the pleasure of all?
It can’t! For now, at least. Which only increases the need for us to determine our own standards based on our customer and company. So while Google continues to beg SEOs to focus content strategy on their customer and not on what they think Google wants, and AI continues to entertain and enrage the masses with its clunky Hello World, Margaret and I are going back to first principles:
How can humans leverage AI to increase the value they offer to their customers, followers and fans?
As per usual, we don’t have AN answer, but we came up with some ideas, so take a listen and chime in with your thoughts!
New pod alert!
Shifting Priorities, a new show from good friend of the pod, Alli Tunell, Director of Strategy at Sweetfish (and Animalz alum!). It’s about working women who transition into motherhood, the challenges they faced, and how they shifted their priorities when they took on this new role. She’s interviewed some badass professionals like Erin Balsa, Sarah Wagle and Shannon Curran. It’s honestly inspiring even if you’re not a working mom.
Check out Jay’s new show
We’re psyched to share that our friend and original target customer, Jay Acunzo, has a new show! How Stories Happen features experts, entrepreneurs, and world-class communicators dissecting their signature stories and exploring how they found their stories, how they developed their ideas, and how they're using a given story to grow their business and leave their legacy
This show is produced by our partners in creativity, Share Your Genius. If you’re interested in starting a podcast, hit up me or Margaret and we can give you the lowdown on what to expect and our experience working with them ❤️
Join us IRL at Goldenhour on April 17th!
We’re trying not to get too big for our britches, but when AudiencePlus invited us to record in the executive suite during their upcoming Goldenhour marketing conference, we started scoping out red carpet outfits.
But seriously, we’re psyched, because a ton of our closest marketing friends are either speaking or attending, so it’s going to be a fun and enlightening day (not to mention a sit-down dinner for all and a performance by Lindsay Sterling to close out the event!). Use our code to get a discount on tix: DONTSAYCONTENT20
❤️ Love you bunches,
Devin & Margaret